Marketing strategists change their plans in sync with the needs of the hour and the corresponding technological inputs. The promotional campaigns that one conducts must reach the targeted audience, and this must happen within a short time. Video marketing is a sure way to capture the attention of prospective customers. In recent times, many prefer […]
Category: Advertising and Marketing
The Importance of Choosing the Correct Creative Agency
Advertising agencies have been around for a couple centuries now, and they have always tried to be creative in the way that they advertise to consumers. Although, early on, advertising was rather basic, these days you need something very catchy to get the attention of consumers and improve brand awareness to the point of overcoming […]
Tips for Finding the Best Digital Marketing Agency for Your Business
The Chinese market is massive. As of the first quarter of 2020, the number of people who had access to the internet in China stood at 904 million. Retail sales in China will shrink by 4% in 2020. Yet China will surpass the US to become the largest retail market in the world for the […]
How Do Creative Agencies Help Businesses?
There are a lot of benefits for your business and a number of reasons why creative agencies can be a big help. For brands who want more, creative agencies can help them get it. It’s not a simple, overnight kind of thing for a business to change its image, or to re-build their brand in […]
Make Your Business Brand More Popular With The Search Engine Marketing Services
Search engine marketing in China is one of the best and quickest ways to get your brand before a whole lot of people. The top search engines in China are Baidu, Shenma, Sogou, Haosou, and 360, with Baidu taking the lion share with over 200 million daily active users. Since the Chinese government has banned […]
The Role of Baidu SEM in Business Growth
Baidu is a very successful internet company in China that offers multiple services and products: but it is most known for its search engine. Basically, it is the Chinese equivalent of Google. There are many other search engines in China, but none quite as popular as Baidu. Much like other search engines around the world […]
Why Weibo Marketing is Better than Other Social Media Marketing?
Social media marketing plays an important role when it comes to establishing your business in China. It is a quick way of promoting your products and services and acquainting your target audience in the country with your brand. While there are different Chinese social media platforms, and you may want to have a definite presence […]
How Does WeChat Marketing Help Promote Online Business?
With more than one billion daily active users, WeChat is a force to reckon with. If you want to reach out to the Chinese audience or establish your brand in the Chinese market, your marketing strategy cannot be complete without a WeChat marketing (adstochina.westwin.com/wechat-marketing) strategy. Here we look at different WeChat features and marketing tools […]
The Pros and Cons of Advertising on Baidu in English
To promote your business successfully in China, harnessing the power of Baidu is something you must do. It is the most influential search engine in the country, with an almost 90% control of the domestic market. If you want your services and products to reach the massive internet user base in China, you must be […]
How Digital Marketing Can Help You Grow Your Business?
We no longer live in a society where the business is sought out locally. Instead, people can easily go about looking for the best sales and services available to them online. In such an era, it is of the utmost importance that any company, regardless of their size, location and growth rate, get out there […]
Seven Steps to Search Engine Marketing Success
Search Engine Optimization (SEO) has become a major part of marketing and advertising strategies for companies today, with hopes of boosting their digital presence. This presence is not limited to companies and stretches to museums, cultural institutions, and small businesses as well. While it can be a taxing challenge on Google and other search engines […]
Search Engine Marketing Services – A Way to Online Marketing Success
Search engine marketing in China is different than the rest of the world. Hence the strategies and tips used to get online marketing success also vary. Here we have discussed some useful tips to use search engine marketing to reach the Chinese audience. State of the Internet in China Before learning search engine marketing tips, […]