Tips for Finding the Best Digital Marketing Agency for Your Business

The Chinese market is massive. As of the first quarter of 2020, the number of people who had access to the internet in China stood at 904 million. Retail sales in China will shrink by 4% in 2020. Yet China will surpass the US to become the largest retail market in the world for the first time with $5.072 trillion in sales. Also, as of June 2020, around 749 million people in China had bought goods online.

You will need the help of a China digital marketing agency ( if you are thinking about marketing your products and services in China. This is because the Chinese digital marketing environment is very different from that of the west. Google is banned in most of China, instead, you have Baidu. Also, Facebook and Twitter is banned. You will need someone who has sufficient knowledge of Weibo marketing as well.

Choosing the right agency will be of prime importance for they can make or break your business in China. Here are some tips to find the best digital marketing agency for your business:

Research the agency

Start by looking at the agency’s website. Check out the customer testimonials. You will be able to understand what they want to highlight. Also, check out any reviews that you can find on the internet. Access your contact list and start asking other companies who are successfully carrying out business in China if they can recommend any China digital marketing agency.

Word of mouth is important. With a good agency, you often hear about satisfied customers. On the other hand, if you have found an agency on your own then ask them for the contact information of some of their current or past clients.

Carefully look at their portfolio

You should carefully look at their portfolio. Have their best works been done in your industry? Find out if they are knowledgeable about the aspects that you want to be developed for your business. Say, for example, if you want to place PPC ads, does the agency have experience and expertise in Baidu advertising? Or can they get a KOL to endorse your brand on Weibo?

Try to determine their skill level. Digital marketing is ever-evolving and agencies need to constantly train their staff and update themselves in order to offer their best to their clients.

Stress on good communication

The key to success in any collaboration is good communication. Find out if the China digital marketing agency communicates well. You can arrange for a physical meeting or communicate with the agency over the phone.

The right agency will give you sufficient time and make an effort to explain what they do and what they will bring to your business. They should also listen to you and try to understand your needs. Once you discuss your goals, see what kind of solutions they suggest. Is there sincerity in their communication or are they putting up a show? Also, find out if they are flexible or not.

Make sure expectations are clear

Digital marketing is not easy. And no digital marketing agency can guarantee you success. Still, they should give you an approximate time when you may expect to see results. Before you sign a contract with an agency, make sure that you get a road map.

Also, find out if they will provide you with regular reports. They should be ready to incorporate analytics tools where appropriate. So that you know that your money is being used on the right strategies.

Be flexible on the budget

Budget is more often than not a constraint in getting the best services. Although you cannot exceed your budget by so much as to hamper profit, it is better to be a little flexible with your budget. The best digital marketing agency will provide you the expertise, knowledge, and resources that you need to successfully launch and grow your business in China.

Remember, the right agency will act as an extension of your own team. They will be able to deliver the services you need most. Also, they will be able to share insights that may prove to be the difference.

Do you’ve any questions about finding the best China digital marketing agency?

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