With more than one billion daily active users, WeChat is a force to reckon with. If you want to reach out to the Chinese audience or establish your brand in the Chinese market, your marketing strategy cannot be complete without a WeChat marketing (adstochina.westwin.com/wechat-marketing) strategy. Here we look at different WeChat features and marketing tools that can help promote online business.

Drive users to WeChat accounts through QR codes

The WeChat platform automatically creates a QR code for every WeChat account. The WeChat also comes with an in-built QR code scanner that makes finding WeChat accounts easy.  You can customize these QR codes to match your branding.

As a part of the WeChat marketing strategy, you can post these codes on all marketing channels such as product packaging, brochures, and social media accounts. QR codes are a great way to entice customers and direct customers towards your websites.

With just a simple scan of QR code, you can promote online business and also increase followers on your WeChat official account.  QR codes can also be useful to push content based on these tags. The feature of QR code allows for advanced segmentation and greater personalization that is useful to promote online business.

Develop Loyalty Programs

WeChat allows brands to convert their followers into members. Businesses need to develop a WeChat marketing strategy that focuses on creating loyalty programs using geo-location features. These loyalty programs keep track of the location of customers and offer promotions closer to them.

Loyalty programs are an important part of a comprehensive approach to developing a long-term relationship with customers. In the increasingly competitive Chinese market, retaining customers has become important for a business of every size.  Membership and loyalty programs should be one of the most important elements of your WeChat marketing strategy.

 Use WeChat content to draw traffic

Creating unique and useful content is a critical part of the WeChat marketing strategy to promote online business. The WeChat content you create should be informative and of consistent quality to attract new followers to your WeChat account.

People often get bored and you need to focus on creating content that is educating and interesting at the same time to stand out and draw traffic.

Use WeChat for customer Service

When customers have complaints, suggestions, or issues with your products or services, they are less likely to call or email. Since a large number of Chinese people use WeChat daily, it is easier for businesses to use this channel for a quick response.   You can make WeChat an integral part of your customer service. Some of the things you can do are:

Assign personalized customer service agent

If you want existing customers to talk good about your business, you should focus on personalizing communication while connecting with customers. When customers have specific questions or complaints, they are assigned to a particular customer service agent. This will help in faster redressal of complaints and help build a good reputation for your brand.

WeChat HTML5 Campaigns

The HTML5 campaigns offer a great way to encourage customer engagement and promote online business.  An organization can create WeChat official accounts and build unique and creative marketing campaign pages built with HTML5.  Businesses can also launch H5 campaigns with a wide range of features like quizzes, voting, games, and more.

To promote your online business through H5 campaigns, you can provide discounts and gifts which would motivate audience participation.

Leverage KOLs

Key opinion leaders play an important role in social media marketing on Chinese social media platforms. These KOLs are owners of popular WeChat accounts with a large number of subscribers.  Brands can search for KOLs on WeChat and seek their co-operation in WeChat marketing.

 They can take suggestions from KOLs while preparing and publishing marketing content on the WeChat account to promote online business.  The posts published on KOLs account can be sponsored by your business which automatically reaches a large number of followers.

KOLs have become primary drivers of success in WeChat marketing and many popular brands in china use KOLs to promote their brands on the WeChat platform.

WeChat offers a wide variety of tools to create marketing campaigns and advertise your products and services on the platform. So what’s your strategy for WeChat marketing?