Search engine marketing in China is one of the best and quickest ways to get your brand before a whole lot of people. The top search engines in China are Baidu, Shenma, Sogou, Haosou, and 360, with Baidu taking the lion share with over 200 million daily active users. Since the Chinese government has banned foreign search engines in the country, you will need to establish your presence on the domestic ones to make local consumers aware of your products and services.
For this, you will need to first get official permission from the Chinese government to open your business accounts on the different search engines; that is mandatory for all foreign companies that want to do business in China. You will then have to create advertisements and promotions geared towards the Chinese market. That can be tricky unless you are fluent in Mandarin, Cantonese, or other Chinese dialects, and have a good understanding of the local culture and social trends.
The Chinese languages are not easy to master, and, while you should certainly make the time to learn them, the faster route will be to hire a China-focused digital marketing company to assist you with the marketing. Many reputable and experienced companies offer search engine marketing services. Your business will benefit from their expertise.
Let’s look at how they can help make your business brand more popular with their search engine marketing services:
They will comply with all legal requirements for your business accounts
To get started with search engine marketing in China (adstochina.westwin.com/search-engine-marketing-china), you will need to submit your business registration papers and other documents to the Chinese government. The digital marketing company you hire can undertake this on your behalf. As they know the local language and official procedures, they may be able to get the official permission sooner than you would on your own. They will also help you to set up your business accounts on the different platforms, set them up for pay-per-click (PPC) advertising, and manage them to ensure everything proceeds smoothly.
They will increase your brand’s discoverability in the search engine results
To stand out from local and international competitors in the search engine results, you will need to create unique and eye-catching advertisements in different formats. You can use images, videos, social media links, and website links in your advertisements to increase their appeal to potential consumers. And to make it easier for them to find and buy your products and services. The digital marketing company will help you research, design, and implement your advertising campaigns to ensure maximum ROI.
They will help you with search engine optimization
For better results in search engine marketing in China, it is crucial to get the search engine optimization (SEO) right. You will need to include high-ranking keywords in the advertisements and take advantage of trending topics in your advertising content. That way, when people search for specific terms, they will also come across your promotions.
The digital marketing company will assist you in keyword selection and in writing the advertising copy too. You will find that it is far better to write original copy in Chinese than to translate from English. Additionally, with native language speakers available to review everything before publication, you will be less likely to make mistakes that will lower the public perception of your brand.
With repeated viewing, your target audience will become familiar with your brand. There will be a higher chance then of making conversions. If they like your brand, they might mention it on social media to their family, friends, and acquaintances. The ripple effect from their word-of-mouth advertising could acquaint more and more people with your brand, and that could will further benefit your business in the long-term.
As you see, search engine marketing can be very effective in putting the spotlight on your brand. You will have to find the right balance in your advertising campaigns, however, so that they continue to catch attention and interest potential consumers. It shouldn’t just be about how wonderful your brand is, but also about how the products and services could make a positive difference in the lives of your buyers. Stress that point and be consistent about maintaining quality.